Audi

Nio sold 9,829 units in March, higher than BMW's 3,123 units, Mercedes-Benz's 1,199 units and Audi's 116 units of BEVs in China, according to CATARC data.

BMW, Mercedes-Benz and Audi's NEVs are not selling well in China, even salespeople don't recommend them to customers, and some stores sell only one a month.

The Model Y trailed the Mercedes-Benz GLC, BMW X3 and Audi Q5 in China in January, but sold about twice as many units as each of them in February.

Not to mention a match with Tesla, Audi has not even caught up with the "taillights" of the new car-making forces, including Nio and Li Auto, the article said.

This means that Nio's vehicle revenue in December was about RMB 4.65 billion and will easily exceed RMB 10 billion in the fourth quarter.

The project will introduce the PPE EV platform developed by Audi in cooperation with Porsche, with the first model to go into production in 2024.

Nio's average sales price of RMB 413,800 ranked fourth in China, lower than Mercedes-Benz's RMB 481,900, but higher than Lexus' RMB 403,000, and well above the auto industry average transaction price of RMB 179,000.

Audi believes that by 2030, sales of EVs could reach 2 million units in the high-end luxury car market.

It's not the first time in history that traditional brands have been hit by innovators.

This article explains why Mercedes-Benz, BMW, and Audi have suffered a spectacular defeat in China's EV market.