Nio Sub-brand
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Nio reportedly close to reaching deal with BYD on its sub-brand
Nio is in deep contact with BYD, and the two sides are already at the end of the discussions about the cooperation on the former's sub-brand, local media reports said.
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Nio's sub-brand will share its swap stations, says CEO
Sharing battery swap stations between Nio and its sub-brand is just the beginning, and more brands will join in the future to form the "Nio Inside" system, an industry insider said.
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Why is Nio launching sub-brand?
Nio's competitors are accelerating their all-around presence, leaving no segment of the price range untouched.
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Nio confirms it will enter mass market via new brand
"The Nio brand has a similar relationship to the new brand as Lexus has to Toyota, and Audi has to Volkswagen," said William Li.
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Nio said to release new model of its sub-brand as soon as first half of next year
Vehicle development for the Nio sub-brand is already underway in Hefei, with Nio product planning director Yu Bin already involved in the sub-brand business and several headhunters beginning to recruit for the brand, the report said.
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Nio's potential sub-brand said to target $31,300 market
Nio is assembling a team internally to secretly create a new lower-end sub-brand that will target a market priced around RMB 200,000 yuan ($31,300).
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Nio reportedly to launch new brand with lower positioning
Nio is planning to launch a new brand with a lower positioning, which insiders are calling a sub-brand, yicai.com reported Thursday.
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Nio earnings call: Creating new brand to enter mass market is a possibility
Chinese electric vehicle maker Nio reported unaudited financial results for the fourth quarter and full-year of 2020. The company’s executives held a conference call after that. Here is what they said.
