Audi

Audi Q4 e-tron officially launched in China to take on Tesla Model Y, Nio ES6

The Audi Q4 e-tron is priced in China in the range of RMB 299,900 ($44,330) - RMB 377,100 and will compete with models including the Tesla Model Y and Nio ES6.

Nio interior designer who had worked at Audi rejoining German automaker

The move comes at a time when Nio is being sued by Audi in Germany over the ES6 and ES8 names.

Audi breaks ground on first facility dedicated to pure electric vehicle production in China

The project, with a design capacity of 150,000 vehicles per year, is scheduled to start production by the end of 2024.

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    Further Reading: Audi fails in China's EV market

    This article summarizes Audi's rise to prominence in China over the past 30 years and its impotence in the disruptive arrival of electric vehicles.

    Nio reportedly sued by Audi in Germany over ES6 and ES8 names

    Audi claims that the Nio ES6 and ES8 naming infringes on the trademark rights of two of its models, the S6 and S8.

    Audi Q4 e-tron starts pre-sale in China, prices start from about $44,940

    In addition to the pre-sale of the regular versions, Audi announced the official launch of the pioneer version of the Q4 e-tron, but limited to 520 units.

    SAIC Audi's Q5 e-tron SUV goes on sale in China with starting price of about $55,760

    SAIC Audi's Q5 e-tron has a pricing range that overlaps significantly with the Nio ES6, but the specs look lower.

    Nio's sales beat BMW, Mercedes-Benz and Audi's BEVs combined in China in March

    Nio sold 9,829 units in March, higher than BMW's 3,123 units, Mercedes-Benz's 1,199 units and Audi's 116 units of BEVs in China, according to CATARC data.

    Further Reading: German luxury automakers' EV models in China -- No one cares, even their salespeople

    BMW, Mercedes-Benz and Audi's NEVs are not selling well in China, even salespeople don't recommend them to customers, and some stores sell only one a month.

    Tesla Model Y outsells rival models of Benz, BMW and Audi in Feb to become top-selling premium SUV in China

    The Model Y trailed the Mercedes-Benz GLC, BMW X3 and Audi Q5 in China in January, but sold about twice as many units as each of them in February.