The store is set up in Hefei and covers an area of nearly 100,000 square meters, four times the size of Uxin's first offline superstore.

NIO-backed Uxin builds second superstore as it expands from online to offline-CnEVPost

(Image credit: Auto-time)

Uxin Group, which focuses on online used car trading, has set up its second superstore, confirming previous reports of the NIO-backed company's offline expansion.

The company's second superstore has been set up in Hefei, and its chief operating officer Zhang Zhitian has recently been based in the city where NIO China is headquartered, Auto-time reported Thursday.

The outlet covers nearly 100,000 square meters, four times the size of Uxin's first offline superstore, the company's information shows.

Uxin has 1,300 vehicles here and can send vehicles like consumers in all regions of China, supporting free returns for seven days without reason.

Uxin has settled on a strategy of growing both its online mall and offline outlets, and with the return of several veteran former employees, it may ramp up its efforts in the offline business, according to an Auto-time report on Wednesday.

Uxin recently made several executive appointments, with the return of Jing Wenbing, who left in December 2019 and became chief strategy officer, and Huang Shuo, Wang Tong, Li Chengbin and Tan Xiaobo as the group's vice presidents, with Huang and Wang also rejoining after leaving, according to the report.

These moves are paving the way for Uxin's latest strategy, as the offline chain's UE model (unit economics model) is conducive to increased sales scale and impressive annual growth rates, according to the report.

Founded in 2011 and listed in the US in June 2018, Uxin is a leading provider of integrated online used car trading services in China.

On April 6 this year, Uxin officially opened a used car outlet in Xi'an, Shaanxi province, its first offline used car store since its inception.

The store, which covers an area of over 24,000 square meters and has 13 warehouses, provides vehicle sales and after-sales services, and can offer free home delivery to 12 cities around Xi'an.

Uxin's offline expansion comes at a time when China's used car market is growing rapidly.

According to the China Automobile Dealers Association, from January to September this year, China's used car sales volume was 12,966,800 units, up 35.34 percent from the same period last year.

China's tax reform and policy support for the cross-regional circulation of used cars are important reasons for the accelerated development of the used car market.

It is worth noting that China's Ministry of Commerce said at the end of last month that China's used car exports are facing many favorable conditions and have great potential for future development, and will introduce promotion policies in the future.

The ministry released an updated guide to exporting used cars to different countries, with an in-depth study of used car markets in 23 countries to help local used car export companies develop overseas markets.

NIO-backed Uxin reportedly to step up efforts to expand offline business