Nio opened its first Nio House in Europe, the company's flagship showroom, in Norway a year ago.
(Image credit: Nio)
Nio (NYSE: NIO) has officially opened its first Nio House in Germany, its second in Europe, after the company opened its first such facility in Europe a year ago in Norway.
The company's first Nio House in Germany opened on December 16 local time and is located on Kurfurstendamm near the Emperor Wilhelm Memorial Church, according to an article in its mobile app today.
The Nio Germany team held a ceremony to celebrate the opening of the facility, and Ralph Kranz, general manager of Nio Germany, spoke to the media and guests about the company's business progress since entering the European market, and its plans to further bring its products and complete operating system to more German users.
Nio Houses are the flagship showrooms of Nio, and the company's showrooms also include the smaller Nio Spaces.
Nio House is much more than just a space to display and sell vehicles, it is a space for Nio to provide a quality lifestyle to its owners.
The Nio House building generally consists of two areas, a display area for models and a place with various functions for users.
Nio users can have a cup of coffee and chat with their friends here, or brainstorm with their workmates. It is possible to hold sharing sessions with friends, birthday parties, and open users' own yoga classes.
With Nio House, Nio hopes to make this lifestyle available to users in every city, so that outsiders will think that buying an Nio vehicle is not just getting a car, but joining a high-end lifestyle group.
The company's goal is to bring its entire operation and service system in China as it expands into overseas markets.
On October 1, 2021, Nio opened its first Nio House in Norway, its first such facility in Europe, and on September 15, 2022, Nio opened an Nio Space in Norway.
On December 8, Nio officially opened an Nio Space in Stockholm, Sweden, its first showroom in the country.
Nio held the Nio Berlin launch event on October 7 European time to introduce its three latest models -- the ET7, EL7 and ET5 -- to European consumers. The EL7 is known as the ES7 in China.
The company is offering leasing as well as purchase options in Europe, with deliveries of vehicles based on the leasing option already underway and deliveries of vehicles with the purchase option to begin in 2023.
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