NIO's William Li previously said that if NIO were to enter a market, it would think ahead about how to ensure a good user experience.
(Image credit: NIO)
While NIO is currently prioritizing Europe in its overseas expansion plans, it appears the electric vehicle maker is starting to prepare for its entry into the US as well.
NIO on Thursday posted three job ads on LinkedIn for positions in San Jose, California, all related to the company's infrastructure plans there.
The three positions are Head of Architecture & Design, Head of Power Strategy, and Head, User Infrastructure Construction & Readiness, and were posted by NIO Vice President Saurabh Bhatnagar.
Below are the main job responsibilities of these positions, and we show two of them respectively:
Job responsibilities for the Head of Architecture & Design position include:
Drive and develop the design and architecture of NIO's core user infrastructure in the Americas, including the localization and standardization of design for each infrastructure category.
From site selection to final completion, influence and oversee the infrastructure buildout process and plans, to ensure that the final buildout completely represents the design details agreed to with NIO's executive management.
Job responsibilities for the Head of Power Strategy position include:
Develop and articulate a clear view of the regulations and the incentives governing the US EV charging infrastructure participants, and align NIO stakeholders to that view.
Develop the pricing strategy for NIO's power offerings, detailing how NIO's capabilities can optimize all components of the system, including energy purchase, acquisition, storage, and delivery.
Job responsibilities for the Head, User Infrastructure Construction & Readiness position include:
Develop a detailed infrastructure readiness plan for each infrastructure category, aligned with business objectives and budgets. Secure executive approval for the plan, and drive the execution of the plan.
From site selection to final completion, own the infrastructure buildout process and plans, to ensure that the final buildout completely represents the design vision and expectation.
These positions require a minimum of 10 years of experience.
NIO has entered the Norwegian market this year, the first stop in its international expansion.
At the NIO Day 2021 event on December 18, William Li, founder, chairman and CEO of NIO, first announced the company's plans for global expansion, saying that NIO will enter Germany, the Netherlands, Sweden and Denmark next year.
NIO's goal is to serve users in more than 25 countries and regions worldwide by 2025, Li said.
Li did not announce at the time which of those 25 countries would be included, though local media later reported that it would include core global automotive markets including the United States, Western Europe, Australia and New Zealand.
In a December 19 interview with English-language media, including CnEVPost, Li revealed his thoughts on NIO's expansion into global markets:
If NIO wants to enter a market, it will consider in advance how to ensure a good user experience.
We can't let users not get good service for a long time, and we will care whether we have the ability to provide users with a convenient experience like a fuel car.
This is a very basic starting point for us. If we think we can't do it, we would rather not enter this market, or if we can't do it in the short term, we would rather wait.
Li said that NIO has proven its energy replenishment efficiency in China is sufficient. "We have done it in a country as big as China, so there is no reason why we can't do it in Europe or in the United States."
He said that NIO was founded with investors from around the world, and an R&D team from around the world.
"We are certainly a Chinese company, but we are also a company founded and supported by global resources, and our colleagues come from more than 40 countries," he said.
NIO's vision is to make more and more users like smart EVs. Maybe European and American car companies have excellent products, but NIO also has a very unique experience and unique competitiveness, Li said.
Earlier this year, a LinkedIn job posting by NIO triggers the speculation that the Chinese electric vehicle maker may be planning to enter the US market. However, according to one analyst who follows the company closely, it is still some time away from becoming a reality.