Off-road

Nio rumored to be incubating startup to target ultra-luxury off-road market

Nio-backed startup Zhixing will build cars based on the NT 3.0 platform, and the first vehicle will be an ultra-high-end off-road SUV priced at the RMB 1 million ($150,000) level, ...

Dongfeng launches electric off-road brand M Hero, unveils two concept vehicles

M Hero's M Tech architecture boasts a power platform with over 1,000 horsepower, allowing the vehicle to accelerate from 0 to 100 kilometers per hour in 4.2 seconds. ...

BYD confirms plans to launch premium brand by year-end, first model priced at over RMB 1 million

The premium brand is tentatively scheduled to be launched at the end of this year, when the first hardcore off-road model will be unveiled, a BYD source said. ...

BYD to launch new premium brand with starting price over RMB 1 million, report says

BYD's launch of the premium brand is tentatively scheduled for the end of this year, when the first hardcore off-road model will be unveiled, according to local media. ...

Dongfeng confirms new brand to focus on luxury new energy off-road vehicles

The brand will have an industrial park with a planned capacity of 100,000 vehicles and is scheduled to go into production in 2023. ...

BYD's premium sub-brand's first model to be unveiled in Q4, exec says

BYD will unveil the premium sub-brand and its logo in the third quarter, and its models are expected to be priced in the range of RMB 800,000 yuan ($119,520) to 1.5 million yuan. ...

BYD rumored likely to launch new brand targeting premium market in August

The first model of BYD's premium brand will be a high-end off-road SUV similar to the Mercedes-Benz G-Class, with a launch date of the first half of 2023, local media said. ...

Dongfeng Motor said to launch premium electric off-road brand in June

Development of the brand's platform is now in a substantial stage, with prototype testing results meeting expectations. ...