BYD raises price for smart driving system amid hardware cost surge

  • BYD is raising the option price for its God's Eye B smart driving system by over 20%, citing a sharp surge in global storage hardware costs.
  • As of the end of March 2026, the number of BYD vehicles equipped with advanced driver assistance systems has surpassed 2.85 million units.
BYD raises price for smart driving system amid hardware cost surge
(A BYD Seal 06 GT on display at the Beijing Auto Show in April 2026. Image credit: CnEVPost)

BYD announced an increase in the smart driving system option fee for some of its models in response to a significant rise in global storage hardware costs.

Starting May 1, the price to equip the LiDAR-based God's Eye B driver assistance system on selected models from BYD's Dynasty and Ocean lineups, as well as its Fang Cheng Bao sub-brand, will increase from 9,900 yuan ($1,448) to 12,000 yuan, according to a statement released on Tuesday.

The price hike of more than 20% highlights the direct impact of supply chain hardware price fluctuations on new energy vehicle (NEV) makers.

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Customers who place orders and pay their deposits on or before April 30 will not be affected by the price adjustment, BYD noted in the statement.

The God's Eye B system, also known as DiPilot 300, is primarily equipped with one or two LiDARs and mainly serves premium models across brands including BYD, Fang Cheng Bao, and Denza.

The system is one of the core branches of BYD's in-house developed intelligent driver assistance platform. The other two main branches are the entry-level God's Eye C (DiPilot 100) and the top-tier God's Eye A (DiPilot 600).

This price increase for the premium smart driving system contrasts with BYD's previous strategy of actively popularizing low-cost smart driving features for the broader market.

In February 2025, BYD rolled-out smart driving updates for 21 models at once, anticipating that high-level smart driving capabilities would become standard vehicle features in the future.

Despite the pressure from hardware costs, BYD's economies of scale and data accumulation advantages in the smart driving sector remain highly significant.

As of the end of March 2026, the number of BYD vehicles equipped with advanced driver assistance systems exceeded 2.85 million units, generating more than 180 million kilometers of data daily, according to the statement.

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($1 = 6.8355 yuan)

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