Chinese automaker Geely's EV brand Zeekr plans to deliver 10,000 Zeekr 001 units within the year, with monthly sales expected to exceed 10,000 units next year, according to Cheyitiao, a WeChat account that follows the Chinese car market.
Earlier this week, Zeekr said the company had sold out of its deliverable capacity for this year, so it stopped continuing to accept deposits. But it did not disclose the number of orders it received.
According to Cheyitiao, Zeekr has a delivery target of 1,500 units in October and aims to deliver a total of 8,500 units in November and December.
Zeekr currently has a planned annual capacity of 180,000 units, the report added, saying this is in line with Citi's previous expectations.
On the second day of the Zeekr 001's launch, Citi issued a research note saying it expects the car to initially sell between 4,000-5,000 units per month. After it goes into full production, it could sell 10,000-12,000 units per month by the second quarter of 2022.
If Citi's forecast comes true, then full-year sales of the Zeekr 001 in 2022 will likely be between 100,000-130,000 units, close to the 137,500 Tesla Model 3 sales in China in 2020, the Cheyitiao report mentioned.
The Zeekr 001 is the first model under the Zeekr brand, a rebranding of a model previously known as the Lynk ZERO. It was launched on April 15, 2021 and deliveries will begin in October this year.
It is available in 3 models, with a price range of RMB 28.1 million ($43,623) – 360,000 yuan. It is built on Geely's Sustainable Experience Architecture (SEA) platform and has a wheelbase of 3,005mm.
"The overwhelming demand for the Zeekr 001's luxurious, trendy technology features has exceeded our expectations. Currently, all deliverable orders for 2021 have been sold out. With immediate effect, we have had to stop taking interest deposits," Zeekr CEO An Conghui said Tuesday.
In the new normal of tight global automotive parts supply, Zeekr is actively integrating the group's global strengths to fully secure the supply of capacity for the Zeekr 001 and ensure that deliveries start in October, he said.
Zeekr will deliver in the order of deposit payment from October 2021 for those who have paid a deposit before June 15, and some models may be delivered in January.
For those who pay a deposit after June 15, deliveries will be made in the order of deposit payment time after Spring 2022.
As of June 14, the average order amount of Zeekr 001 exceeded RMB 335,000, breaking the price moat of traditional luxury brands, the company said.
On June 30, Zeekr's official APP will be officially launched, when users who have paid the deposit can modify the order configuration through the APP.
Zeekr will hold a series of experience events in July, and the first test drive for users who have paid the deposit will also be held from July.