Nio Life
Nio files for registration of multiple wine-related trademarks
The trademarks appear to be for Nio Life, which has previously put a lot of effort into the wine sector.
Nio Life's sustainable fashion brand Blue Sky Lab debuts at Shanghai Fashion Week
Nio uses automotive fabrics left over from car manufacturing as core materials to create a fashion collection.
Nio now has an exclusive vineyard in France
Providing lifestyle services to vehicle owners is one of Nio's most important endeavors outside of vehicle sales, and now the company has made a new move.
Nio Life signs two luxury designers
Nio Life, Nio's lifestyle brand, recently signed with former LV art director Vincent du Sartel and former Cartier jewelry designer Thomas. V in Paris, France, and plans to collaborate with them to launch the Blue Sky Lab eco-friendly suitcase collection and the first jewelry products.
With over 1.6 million registered users, Nio app is far from a vehicle management tool
Beyond basic functions, Nio's innovation in its app is probably far underestimated.
Nio's lifestyle brand opens flagship store on Alibaba's Tmall
Baillie Gifford had been optimistic about the social e-commerce potential of the Nio App and expected that Nio Life's annual sales would reach RMB 200 billion in 2030.
Teslaquila? Nio is much more serious than Tesla in liquor business
But after creating a momentary stir, Teslaquila seems to have faded away. Now Nio, one of Tesla's main competitors in China, has also launched its own brand of liquor, and seems more determined.
Is Nio Life being overlooked by investors?
The outside world is now very familiar with Nio's successful customer operations. During this year's epidemic, 69% of Nio's new car orders reportedly came from referrals from previous owners, and that number has reached about 40% since the epidemic eased.
