Nio Life

The trademarks appear to be for Nio Life, which has previously put a lot of effort into the wine sector.

Nio uses automotive fabrics left over from car manufacturing as core materials to create a fashion collection.

Providing lifestyle services to vehicle owners is one of Nio's most important endeavors outside of vehicle sales, and now the company has made a new move.

Nio Life, Nio's lifestyle brand, recently signed with former LV art director Vincent du Sartel and former Cartier jewelry designer Thomas. V in Paris, France, and plans to collaborate with them to launch the Blue Sky Lab eco-friendly suitcase collection and the first jewelry products.

Beyond basic functions, Nio's innovation in its app is probably far underestimated.

Many people know Nio as an electric car company targeting the high-end market, but few know that the company also has big ambitions in lifestyle products.

But after creating a momentary stir, Teslaquila seems to have faded away. Now Nio, one of Tesla's main competitors in China, has also launched its own brand of liquor, and seems more determined.

The outside world is now very familiar with Nio's successful customer operations.  During this year's epidemic, 69% of Nio's new car orders reportedly came from referrals from previous owners, and that number has reached about 40% since the epidemic eased.