Nio Europe

These stations can function as energy storage facilities, helping balance electricity demand during peak periods.

Firefly is deepening its market penetration in Europe, North America, and Asia, it said, revealing for the first time its market expansion efforts will include North America.

Accompanying William Li on the European trip are Firefly president and Nio CFO Stanley Qu, who also heads Nio Power.

Firefly is positioned by Nio as a premium small car brand, with its most direct competitors including the BMW Mini and Mercedes-Benz Smart.

Nio has announced its entry into four new markets: Portugal, Greece, Cyprus, and Bulgaria. Additionally, it will transition to a distributor-based sales model in Denmark.

Nio has signed a distributor deal with Greek company Motodynamics to sell Nio and Firefly brand vehicles in Greece, Cyprus, and Bulgaria.

Two Firefly product managers have set off from Berlin, Germany, and will travel through seven countries: Germany, Denmark, the Netherlands, France, Spain, Italy, and Austria.

In 2025 and 2026, Nio will launch its cars in Austria, Belgium, the Czech Republic, Hungary, Luxembourg, Poland, and Romania.

By the end of this year, Firefly will be in about 20 overseas markets, Nio president said.