- Beijing Hyundai has completed the debut of the Elexio, saying it aims to launch a comeback bid by a joint venture automaker in China.
- This year could be an important one for joint ventures in China to launch comeback efforts in the EV market.
South Korean carmaker Hyundai Motor's joint venture in China has debuted the Elexio, an all-electric SUV (sport utility vehicle) model, as it aims to make a comeback in the world's largest electric vehicle (EV) market.
Beijing Hyundai, a joint venture between Hyundai and BAIC Motor, shared several images of the Elexio on Weibo yesterday, saying the model has completed its world debut.
It's Hyundai's first all-electric SUV and aims to launch a comeback bid for joint venture automakers in China, the Beijing-based company said.
The Elexio will kick off Hyundai's new journey to in the new energy vehicle (NEV) space, it said.
Beijing Hyundai held a brand strategy communication session in Shanghai on April 21-22 and gave the Elexio its debut, according to one of its Weibo on April 23.
In 2025, the 23rd year of Beijing Hyundai's existence, the company will build technology lines covering battery electric vehicle (BEV), plug-in hybrid electric vehicle (PHEV), and extended-range electric vehicle (EREV) products, it said.
The company's products will include sedans, SUVs, and MPVs (multi-purpose vehicle) to meet consumers' diversified mobility needs, according to the Weibo.
There is no further information on the specifications of the Elexio.
This year is likely to be an important one for joint venture automakers in China to launch comeback efforts in the EV market, after having been largely silent over the past few years.
On April 27, Dongfeng Nissan, the Chinese joint venture of Japanese auto giant Nissan Motor, launched the N7 all-electric sedan at unexpectedly low prices, in one of the major efforts by JVs in China over the past few years.
The N7 mid-to-large-size sedan's starting price range of RMB 119,900 ($16,600) to RMB 149,900 is comparable to the RMB 119,800 to RMB 155,800 price range of Xpeng's (NYSE: XPEV) hot-selling Mona M03.
Several joint-venture automakers have shown off their latest EV models at the 2025 Shanghai auto show late last month and early this month, hinting that they would step up their efforts in China's EV market.
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