Nammi has unveiled its first model, the Nammi 01, which is expected to go on sale in the fourth quarter.

Dongfeng launches new brand Nammi to target mini EV market-CnEVPost

(Image credit: Nammi)

Chinese auto giant Dongfeng Motor has launched a new brand to compete with models including SAIC-GM-Wuling's Mini EV.

Dongfeng officially unveiled the new brand, called Nammi, at a launch event in Chengdu, Sichuan province in southwestern China yesterday, calling it China's first car brand to focus on small electric vehicles.

Like many other automakers, Dongfeng emphasized that the Nammi brand will embrace deep user involvement, saying that the letter M stands for "Me".

Dongfeng launches new brand Nammi to target mini EV market-CnEVPost

Dongfeng's quantum architecture's No. 3 platform will be exclusive to the Nammi brand and will provide a good experience in terms of space, safety, energy efficiency and intelligence, it said.

Dongfeng has previously had new energy vehicle (NEV) brands including Voyah, M Hero and eπ, with Nammi being the latest.

Nammi will be an important force in helping Dongfeng achieve annual NEV sales of 1 million units by 2025, according to Chen Hao, deputy general manager of Dongfeng.

It's worth noting that Nammi started its independent operation in February and announced its 2023-2025 strategic plan in March.

Nammi's first model will be officially launched in the fourth quarter of this year, followed by 1-2 new models per year, with the goal of achieving sales of more than 400,000 units by 2025.

Dongfeng unveiled the Nammi 01, the first model of the Nammi brand, at yesterday's launch, which is expected to officially roll off the assembly line in September and go into mass production in November.

($1 = RMB 7.2786)

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