's first direct offline stores will open in the Netherlands, Sweden by the end of the year, and it will be in most of Western Europe by 2026.

(Zeekr 001. Image credit: CnEVPost)

Holding Group's premium electric vehicle (EV) brand Zeekr has started pre-sales of two models in Europe, after announcing plans to enter the market two months ago.

Zeekr is bringing the Zeekr 001 shooting brake as well as the Zeekr X city SUV to Europe with starting prices of 59,490 euros ($65,150), and 44,990 euros, respectively, according to a press release today.

Both models will go on sale first in Sweden and the Netherlands, with first deliveries expected to begin within the year, Zeekr said.

Similar to its local counterpart (NYSE: Nio), Zeekr will bring its direct sales model from China to Europe.

Zeekr's first direct offline stores will open in Stockholm, Sweden, and Amsterdam, Netherlands, by the end of the year, and it will be in most of Western Europe by 2026, according to the release.

(Zeekr X. Image credit: CnEVPost)

Zeekr was officially launched as an independent company in March 2021, with its first model, the Zeekr 001, launched on April 15, 2021, and deliveries in China starting in October 2021.

The Zeekr 001 is currently offered in four versions in China with starting prices of RMB 300,000 ($41,410), RMB 300,000, RMB 349,000 and RMB 386,000 respectively.

On November 1, 2022, Zeekr's second model, the Zeekr 009 MPV, was officially launched, and its delivery started on January 15.

On April 12, Zeekr unveiled its third model, the Zeekr X, and its deliveries in China began on June 12.

The Zeekr X is currently offered in three versions in China, with starting prices of RMB 189,800, RMB 209,800 and RMB 209,800 respectively.

On April 18, Zeekr announced its European strategy on the first day of the Shanghai auto show, stating that its European headquarters will be located in Amsterdam.

In the Netherlands, Zeekr offers three versions of the Zeekr 001 with starting prices of 59,490 euros, 62,490 euros and 67,490 euros respectively. Zeekr X is offered in two versions in the Netherlands with starting prices of 44,990 euros and 49,490 euros respectively.

In Sweden, the Zeekr 001 is available in three versions starting at 677,000 SEK ($62,760), 707,000 SEK and 757,000 SEK. The Zeekr X is available in two versions in Sweden starting at 550,000 SEK and 595,000 SEK.

The Zeekr 001 and Zeekr X were developed at Zeekr's global design and development center in Gothenburg, Sweden, the company said in April.

Zeekr's European team of more than 1,500 engineers and designers is already in place and has produced multiple models for the Geely. Their long-standing experience has been a core strength of Zeekr's successful entry into Europe, the company said.

Zeekr delivered 8,678 vehicles in May, bringing January-May deliveries to 32,013, up 117.66 percent from the same period last year, according to figures released earlier this month.

The company is aiming to double deliveries this year from last year's 71,941 units to about 140,000.

($1 = 0.9131 euros, $1 = RMB 7.2445, $1 = 10.7870 SEK)

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