Price War

  • Wuling follows BYD by cutting hybrid sedan price by $830

    BYD is looking to accelerate the replacement of traditional fuel vehicles with NEVs at lower prices, and more automakers following suit is expected to speed up the process.

  • BYD rolls out new, less expensive variants for 2 NEV models to further undercut fuel cars

    BYD makes its hybrid models less expensive than their petrol counterparts in a strong second offensive against them.

  • BYD reportedly to launch lower-priced NEVs on Feb 20 to further offensive against ICE models

    BYD will launch new variants of the Qin Plus and Chaser 05 in Glory Editions on February 20, both starting at RMB 79,800, or $11,100, according to local media.

  • Xpeng sees price competition continuing until traditional OEMs can't profit on ICEs

    Xpeng believes that expanding volumes is critical, and will continue to prioritize volumes into 2024, as well as improving profitability through cost reductions.

  • CAAM retracts call for automakers to not disrupt market with abnormal prices

    The statement in the pledge, "not to disrupt the fair competition order of the market with abnormal prices," was inappropriate and inconsistent with the principles of China's anti-monopoly law, the CAAM said.

  • VW offers big discounts for ID series EVs in China

    SAIC-Volkswagen is offering discounts of up to RMB 42,000 for the ID.3, while FAW-Volkswagen's ID.6 CROZZ is priced at RMB 63,000 less than its website shows.

  • Chinese industry regulator says automakers should not compete with abnormal prices

    Auto industry players should not disrupt fair competition with abnormal prices and should avoid cutting prices in a reckless manner, a MIIT official said.

  • Price competition in China auto industry poised to ease in May, analysts say

    Discounts on passenger cars in China continued to expand in April, but the industry is seeing some positive changes heading into May.

  • China to allow extended sales periods for ICE models based on existing emissions standard, report says

    Price war has been the most talked about topic in China's auto industry this month, and the imminent implementation of a new emissions standard is seen as a major factor.

  • CAAM calls for return to normal order in China's auto industry as price war disrupts sector

    Reducing prices to deal with inventory and properly recover costs are normal business practices, but these tactics should not turn into price wars, the CAAM said.