Japanese Auto

Lingxi is primarily aimed at younger consumers and will be targeted and priced separately from Honda's all-electric e:NS range.

The new brand, which will be significantly differentiated from Honda's e:NS brand, will be based on an all-new all-electric platform and target a younger demographic.

Dongfeng Nissan's Venucia brand, will use Dongfeng's EV platform to drive its electrification transition in China, according to local media.

Toyota lists multiple moves, including renaming its R&D base in China, consolidating R&D resources at three joint ventures, and betting on autonomous driving technology.

In June, NEV penetration rate was 58.8 percent for China's local car brands, 30.9 percent for luxury brands and just 3.7 percent for mainstream joint venture brands.

Dongfeng Honda has sent a shipment of hybrid Honda CR-Vs and all-electric e:NS1s from Shanghai to Europe, with the vehicles expected to arrive at a Belgian port in late June.

FAW Toyota began pre-sales of the bZ3 on March 6, with orders reaching 5,000 units as of April 16.

The Toyota bZ3 is priced lower than the BYD Han EV in China, but higher than the BYD Destroyer 05.

The Nissan Ariva was officially launched in China on September 27, 2022, and Nissan said at the time that it was the first global model under its Nissan Next strategy.

This comes just four months after the bZ4X officially went on sale in China on October 10, 2022.