- GWM's global sales edged down 1.79% year-on-year to 100,399 vehicles in May, with overseas volume accounting for more than half of the total.
- GWM sold 30,447 NEVs in May, representing a 6.71% decline from a year earlier.
GWM (HKEX: 2333) saw a slight decline in overall auto sales in May, though robust demand in overseas markets and growth from its premium brand helped cushion the impact.
The Chinese automaker sold a total of 100,399 vehicles in May, down 1.79% from a year earlier and 5.56% lower than in April.
Despite the slightly soft monthly performance, GWM's overall sales posted growth for the first five months of the year.
Between January and May, GWM's cumulative sales reached 475,815 vehicles, achieving a 3.64% year-on-year increase.
In the new energy vehicles (NEVs) segment, GWM delivered mixed results in May.
The company sold 30,447 NEVs in May. While this figure dropped 6.71% year-on-year, it represented a 13.19% month-on-month rebound from April.
Looking at the cumulative data for the first five months, GWM sold 109,975 NEVs, down 11.32% from the same period last year.
Overseas markets continue to be GWM's most crucial growth engine. In May, its overseas sales accounted for more than half of the total volume.
GWM sold 50,688 vehicles overseas in May, achieving a 46.77% year-on-year surge and a slight 0.42% increase from the previous month.
During the January-May period, the company's cumulative overseas sales reached 231,258 vehicles, jumping 46.75% compared to a year ago.
In May, GWM sold 49,711 vehicles in the Chinese domestic market, a 26.57% year-on-year decline and a 10.97% decrease from April.
From January through May, the company sold 244,557 vehicles in the Chinese domestic market, a 18.89% year-on-year decline.
Looking at specific brands, the core Haval brand remained the absolute main driver of sales, though it faced some downward pressure in May.
The Haval brand sold 55,478 vehicles in May, down 3.84% year-on-year and 8.04% lower than the previous month.
However, Haval's cumulative sales for the first five months reached 267,002 vehicles, maintaining a 3.08% year-on-year growth.
The Tank brand, which focuses on the off-road market, sold 17,067 vehicles in May, sliding 18.34% year-on-year but edging up 0.30% from the previous month.
Cumulative sales for the Tank brand in the first five months stood at 76,940 vehicles. This was 6.27% lower than the same period last year.
In contrast, the premium Wey brand emerged as a major bright spot in the May sales report, showing strong upward momentum.
The Wey brand sold 8,119 vehicles in May, jumping 31.78% year-on-year and increasing 1.93% from the previous month.
During the January-May period, cumulative sales for the Wey brand reached 37,323 vehicles, achieving a massive 53.61% year-on-year surge.
The robust performance of the Wey brand is partly due to GWM's recent aggressive push into the premium NEV market.
On May 18, GWM officially launched its latest flagship model, the Wey V9X, an SUV positioned as an AI-powered luxury six-seater flagship.
The new vehicle has a starting price of 349,800 yuan ($51,705) and is equipped with GWM's Hi4 powertrain system, aiming to capture premium market share.
The Wey V9X is the first mass-produced vehicle on GWM's new Global One S platform, featuring an 800-volt high-voltage electrical architecture and a CLTC pure electric range of up to 470 kilometers.
Additionally, GWM pickups sold 13,628 vehicles in May, down 12.13% year-on-year and 20.12% lower than the previous month.
Cumulative sales for GWM pickups in the first five months of the year were 78,500 vehicles, down 5.44% from a year earlier.
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