- Rox Motor is accelerating its domestic market expansion in China through a new dealership model following initial success overseas.
- The EV maker aims to double its global sales to 30,000 vehicles in 2026.
After achieving initial success in its overseas expansion, Chinese electric vehicle (EV) maker Rox Motor is significantly increasing its bet on the domestic market.
Rox Motor opened a new experience center in Xi'an, northwestern China's Shaanxi province, on April 27, marking its first under a new dealership model, according to an announcement on Tuesday.
The opening of the experience center marks the official launch of Rox Motor's deep layout in the domestic market, the company said.
By partnering with Yulin Dongfang Group, Rox Motor hopes to attract more local partners through the new dealership model to expand its market share in China.
To complement the expansion of its domestic sales network, Rox Motor debuted the China version of the Adamas Royal Edition at the 2026 Beijing Auto Show, with an official suggested retail price of 998,800 yuan ($146,170).
The company launched the regular Rox Adamas in late December 2025 as the successor to its first model, the Rox 01 SUV (sport utility vehicle), with a discounted starting price of 334,900 yuan.
Unlike many Chinese EV makers, Rox Motor, founded in 2021, has focused primarily on overseas markets since its inception.
In less than two years, the company has expanded its footprint to more than 40 countries and regions worldwide, performing exceptionally well in the high-end market in the United Arab Emirates.
Rox Motor has seen sales growth in recent months, with total deliveries in the first quarter of this year reaching 3,806 vehicles, up 71.67% year-on-year. Deliveries in March stood at 1,480 vehicles, representing a month-on-month increase of 14.02 percent.
Rox Motor aims to double its global sales to 30,000 vehicles in 2026, the company said late last year.
($1 = 6.8331 yuan)
