- The Electra E7 boasts a combined range of up to 1,630 km, with a post-incentive starting price of 154,900 yuan ($22,660).
- The Electra E7 secured 10,797 firm orders in the first 90 minutes.
Buick, a brand under General Motors, officially launched its new Electra E7 plug-in hybrid SUV in China on Wednesday, with a post-incentive starting price of 154,900 yuan ($22,660).
The move is aimed at accelerating the US automaker's ongoing transition toward electrification in the world's largest auto market.
The mid-size plug-in hybrid SUV is available in three trims, with official suggested starting prices of 159,900 yuan, 179,900 yuan, and 199,900 yuan, respectively.
Buick is offering a limited-time discount of 5,000 yuan for the new model, bringing the discounted starting prices down to 154,900 yuan, 174,900 yuan, and 194,900 yuan.
Shortly after the launch event concluded, Buick announced on Weibo that the Electra E7 had received 10,797 firm orders in the first 90 minutes.
The Electra E7 measures 4,850 mm in length, 1,910 mm in width, and 1,676 mm in height, with a wheelbase of 2,850 mm.
The model is designed to challenge domestic Chinese rivals such as BYD's Sealion 06 and Changan's Nevo Q07.
The Electra E7 is equipped with the Zhenlong plug-in hybrid system, which consists of a 1.5-liter engine and an electric motor with a maximum output of 165 kW.
It features a 32.6-kilowatt-hour battery pack, delivering a pure electric range of 230 kilometers under CLTC conditions. When fully fueled and charged, it boasts a combined range of up to 1,630 kilometers.
In terms of intelligent driver assistance, the Electra E7 is equipped with 27 perception hardware units, including a roof-mounted LiDAR.
It deeply integrates the R6 large model from Chinese startup Momenta to enable full-scenario autonomous driving covering both highways and urban areas.
Inside the cabin, Buick has prioritized ride comfort by installing a zero-gravity recliner for the front passenger.
The vehicle is also the first to feature ByteDance's new-generation Doubao large language model, designed to provide users with a highly natural voice interaction experience equipped with human-like emotions.
($1 = 6.8346 yuan)
