- Xiaomi president showcased an SU7 Ultra with a German license plate, saying it was the company's first experimental vehicle registered in Europe.
- Xiaomi aims to begin selling vehicles in overseas markets by 2027.
Xiaomi (HKG: 1810, OTCMKTS: XIACY) now has its first locally registered experimental vehicle in Europe, though it will take about two more years for the company to enter overseas markets.
The smartphone giant's president, William Lu, or Lu Weibing, shared a photo on Weibo on Saturday showing an SU7 Ultra with a German license plate, saying it was Xiaomi's first experimental vehicle registered in Europe.
"I test-drove the Xiaomi SU7 Ultra in Munich, Germany today. This is our first experimental vehicle registered in Europe," Lu wrote on Weibo.
The vehicle's license plate is M SU7088E, where M likely stands for Xiaomi, and SU7 represents the model name.
During an interview with Chinese media at the MWC 2025 event held in Barcelona, Spain, in March, Lu said that Xiaomi's EV unit, Xiaomi EV, aimed to sell EVs in overseas markets by 2027.
He mentioned at the time that after the MWC event concluded, he would visit several European countries to assess their automotive markets and review the sales performance of Chinese automakers there.
On July 2, during a live video stream, Xiaomi founder, chairman, and CEO Lei Jun reiterated this timeline, stating that Xiaomi would prioritize meeting domestic market delivery demands and was expected to be ready to enter overseas markets by 2027.
Xiaomi officially launched the SU7 electric sedan on March 28, 2024, positioning it as a competitor to Tesla's (NASDAQ: TSLA) Model 3.
On February 27, Xiaomi officially launched the SU7 Ultra, an electric sedan based on the standard SU7 model with a maximum horsepower of 1,548 Ps.
On June 26, Xiaomi launched the YU7, a competitor to Tesla's Model Y, with deliveries beginning yesterday.
Xiaomi is currently facing severe production capacity shortages in the domestic market, with delivery wait times for the SU7 reaching up to 41 weeks and the YU7 up to 62 weeks, according to daily monitoring by CnEVPost.
Currently, the only operational factory is the first phase of Xiaomi's EV factory in Beijing, its headquarters city, with an annual production capacity of 150,000 vehicles. The second phase of its EV factory has not yet officially commenced operations.
