Voyah delivered 50,552 vehicles in 2023, and the target implies about 100 percent growth.
Dongfeng Motor's new energy vehicle (NEV) unit Voyah is aiming for sales of 100,000 vehicles in 2024, a target that would mean about 100 percent growth if achieved.
Voyah revealed the target at a partner meeting today. It delivered 50,552 vehicles in 2023, up 160.83 percent year-on-year, according to data compiled by CnEVPost.
Voyah is a brand unveiled by Dongfeng Motor at the end of 2020, with the first model, the Voyah Free, officially launched in China in June 2021, offering versions with extended-range technology as well as purely electric versions.
(Voyah CEO Lu Fang spoke at the January 23, 2024 partner meeting. Image credit: Voyah)
On May 7, 2022, Voyah's second model, the Dreamer MPV, was launched, and on April 18, 2023, Voyah's third model, the Zhuiguang sedan, was launched.
The brand has performed weak for most of the past two years, with deliveries below 5,000 in the vast majority of months in 2023.
Voyah's deliveries rose to a record 10,017 units in December, the first time it has surpassed the 10,000 mark, according to data released on January 1.
Yesterday, Voyah said that it signed a strategic partnership agreement with Huawei to jointly provide smart mobility experience around user needs.
The two will accelerate the large-scale commercial application of intelligent technologies through the exploration of multiple fields by collaborating models, Voyah said in a press release yesterday.
Voyah didn't mention any further details about the partnership, but it will likely adopt the "Huawei Inside" solution.
By the end of 2023, Voyah had 282 stores in China, covering 108 cities.
Voyah expects to have more than 400 stores in 2024, covering more than 130 cities.
Dongfeng's NEV brand Voyah strikes strategic partnership with Huawei
