(Image shows NIO's booth at the Shanghai auto show in April 2023. Credit: CnEVPost)
The southern Chinese city of Shenzhen will host an auto show starting this Friday, with Tesla (NASDAQ: TSLA) and new Chinese carmakers including NIO (NYSE: NIO) participating.
The 2023 Guangdong-Hong Kong-Macao Greater Bay Area International Auto Show (Auto Shenzhen 2023) will be held at the Shenzhen Convention and Exhibition Center starting June 16, where Tesla is one of the main exhibitors, according to information released today by the show's organizers.
This will be Tesla's first participation in an auto show in China since the Shanghai auto show in April 2021.
On April 19, 2021, on the first day of the last Shanghai auto show, a female owner got on the roof of a car at the Tesla booth and accused Tesla of brake failure. As of today, the dispute is still ongoing.
Since the drama, Tesla has not participated in any more auto shows in China, including the 2023 Shanghai auto show two months ago.
June 16 is the media day for the upcoming show, and general admission will be available from June 17 to June 24.
NIO will also be at the show and will be showcasing the ET5 Touring, according to the event's organizers.
The day before that show starts, NIO will launch the ET5 Touring in China on June 15, with its launch event starting at 19:00 Beijing time. The company will also launch the ET5 Touring and the new ES6 in Europe a few hours later on the same day.
NIO's booth at the Shenzhen auto show is in Hall 3, near the booths of Bentley and Lotus. The company will hold a press conference at the show on June 16 from 10:00 to 10:30.
The last show, Auto Shenzhen 2022, started on May 28, 2022 and ran through June 5. It was the first auto show in China last year.
NIO's booth at Auto Shenzhen last year was also in Hall 3, a two-floor area where the first floor displayed the full range of models, a transparent second-generation battery swap station and NIO Power's products. The second floor includes a relaxation area, NIO Cafe, and Joy Camp.