BYD has launched the Dolphin, Tang EV, Atto 3 and Han EV in Jordan, the first stop for the NEV maker to expand into the Middle East market.
(Image credit: BYD)
BYD (OTCMKTS: BYDDY) officially launched its vehicle offerings in Jordan, following its partnership with local dealer Mobility Solutions Auto Trade Co (MSTC) in September last year.
BYD launched four models at a joint launch event on March 9 with MSTC in Jordan, the first stop for the Chinese new energy vehicle (NEV) giant to expand into the Middle East market, according to a press release yesterday.
The four models are the BYD Dolphin, Tang EV, Atto 3 and Han EV.
"This conference is not only our first stop in the Middle East market this year, but also a milestone for our in-depth integration into the Middle East market," Adam Peng, BYD's sales director for the Middle East region, said in the event.
The BYD Dolphin is a compact car, the first production model based on the BYD e-Platform 3.0. The Tang EV is a midsize SUV with 520 horsepower.
The Atto 3, which is called the Yuan Plus in China, is BYD's first global model. The Han EV is BYD's flagship sedan.
In addition to the launch of these four models, BYD also announced plans for a strategic cooperation plan with MSTC.
The two parties will cooperate in sales, after-sales and maintenance to provide service and support to consumers in the Middle East, an important step in BYD's continued growth in the Middle East market, BYD said.
On September 27, 2022, BYD announced a partnership with Bustami & Saheb Trading Company (BSTC), the parent company of MSTC and a Jordanian car dealership group, in order to provide NEVs to local consumers.
BYD sold 193,655 NEVs in February, including 90,639 pure electric passenger cars, 101,025 plug-in hybrid passenger cars, and 1,991 commercial vehicles, according to figures it announced earlier this month.
In February, BYD sold 15,002 NEVs in overseas markets, up 44.13 percent from 10,409 units in January.
BYD Feb sales breakdown: Song 52,400 units, Yuan 33,612 units
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