Shenlan is currently selling only one model, the SL03, a Model 3 competitor, with 4,103 units delivered in February.

(Image credit: Shenlan)

Shenlan, Changan Automobile's new energy vehicle (NEV) brand, is offering consumers tens of thousands of yuan in incentives to purchase vehicles as the auto price war in China continues.

Shenlan, based in the southwestern Chinese city of Chongqing, announced today that it is offering discounts of up to 42,000 yuan ($6,030) on vehicle purchases.

The offer includes an RMB 22,000 cash subsidy and up to RMB 20,000 in option benefits.

The subsidy is valid from March 10 to March 31 and is limited to 10,000 units.

Shenlan, Changan's NEV brand announced in 2022, officially launched the Shenlan SL03 electric sedan on July 25, another strong competitor to the Model 3.

Unlike the Tesla Model 3, the Shenlan SL03 is available in three powertrain variants -- an all-electric version, an extended-range version and a version with a hydrogen fuel cell.

The Shenlan SL03 BEV currently has a starting price of RMB 189,900, lower than the Model 3's starting price of RMB 229,900 in China, and the SL03 EREV starts at RMB 171,900.

Shenlan began deliveries of the SL03 at the end of August 2022 and has delivered a total of 37,328 units as of the end of February this year, including 4,103 units last month.

On March 5, Shenlan officially unveiled its second model, the Shenlan S7, a model similar to the Tesla Model Y crossover, in Shanghai.

In addition to the Shenlan brand, Changan is offering car purchase incentives for its other sub-brands.

Changan announced yesterday that for consumers who buy any of its passenger cars and get a delivery this month, they will receive a coupon for thousands of yuan.

($1 = RMB 6.9675)

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