The brand's official launch is expected in the first quarter of 2023, when its first hardcore off-road model will be unveiled.
BYD has decided on the name of its premium car brand, ahead of its official launch.
The brand's Chinese name is "仰望" (Yangwang), which literally means "looking up."
The brand's official launch is expected in the first quarter of 2023, when its first hardcore off-road model will be unveiled, a company source told CnEVPost.
The brand's offerings are expected to be priced at RMB 800,000 ($110,320) to RMB 1.5 million, with exact prices to be announced when the relevant models go on sale.
The Yangwang brand will be dedicated to bringing users a new experience of ultimate performance with disruptive technologies and products, the source said.
In the meantime, the brand has registered its Weibo account and published its first post, here is the English translation of its content.
In the process of exploring the unknown and the history of innovation, human beings have looked to the sky again and again.
In the process of looking up again and again, curiosity, exploration and knowledge have become human instincts, giving birth to brilliant technology and civilization.
Looking up is not only a gesture, but also represents the brave and fearless spirit of exploration.
With this spirit of exploring the unknown and relentless pursuit, Yangwang will build a high-end brand with disruptive technologies and products.
It will be supported by BYD Group's complete industrial layout, the most cutting-edge technological achievements and the most innovative design concepts, which will raise the safety and performance of new energy vehicles to a new level and unleash new imagination.
In the wave of global automotive transformation, Chinese cars are accelerating their rise.
Yangwang will build its brand and products with disruptive technology and forward-looking design, and is committed to bringing users an unprecedented new experience of ultimate performance.
Yangwang will become the representative and benchmark of Chinese high-end car brands and stand bravely at the head of the wave.
On November 7, the company named Shenzhen Yangwang Automobile Sales Co Ltd was registered and is 100 percent owned by BYD.
Previously spy photos of the brand's off-road model have been circulating on Chinese social media.