NIO has become a member of the Danish Car Importers Association, the first move we've seen from the company in the country.
(Image credit: CnEVPost)
NIO has become a member of the Danish Car Importers Association (DBI), signaling that the Chinese electric vehicle maker is preparing for its entry into the market this year.
Twitter user @1benkiss first shared the information today, showing that DBI CEO Mads Rørvig expressed his welcome to NIO on LinkedIn.
— Bence Kiss 🔋 $NIO (@1benkiss) January 29, 2022
The DBI is an interest and industry association for 22 car importers in Denmark. Its principal task is to handle and secure members interests, the profile on its LinkedIn page shows.
In October last year, orders for NIO vehicles were opened in Norway, and in 2022, orders will also be opened in Denmark, Sweden, Germany and the Netherlands, according to a statement released by DBI in Danish earlier this month.
"In addition to car production, NIO will launch Power Swap stations that make it possible to change the battery as a supplement to charging. This will be launched in Denmark later this year," an automatic translation of the statement shows.
At the NIO Day 2021 event last December 18, William Li, founder, chairman and CEO of NIO, first unveiled the company's plans for global expansion, saying NIO will enter Germany, the Netherlands, Sweden and Denmark in 2022.
NIO aims to serve users in more than 25 countries and regions worldwide by 2025, Li said at the time.
Earlier this month, German media outlet Vogel reported that Ralph Kranz, Volvo's director of commercial operations in Germany, would join NIO in March as its managing director there.
Joining the DBI is the first move we've seen from NIO for Denmark.
When announcing its Norwegian strategy last May, Li said that NIO's overall strategy for globalization was well-prepared and that the company had planned for the long term while remaining patient and not holding out for a one-hit-wonder.
Overall, NIO's entry into overseas markets will certainly be challenging, but not as big as one might think, Li said.