Chinese electric car company Xpeng Motors announced Tuesday that it will officially become an official marketing partner of the NBA China, making it the first smart car brand to join forces with the NBA China.
Xpeng will enter into a three-year partnership with the NBA and will announce future interactive fan events.
Xpeng will kick off innovative marketing plans around key events and activities, including NBA3X, and will be deeply involved as an official marketing partner, the company said.
"We welcome Xpeng to the NBA family," said Ma Xiaofei, CEO of NBA China. "Xpeng is committed to connecting consumers closely through innovative products and experiences, which coincides with the NBA's philosophy."
(Source: Xpeng)
