Nio Sub-brand
Nio's Firefly models will still be competitive in Europe even with extra tariffs, says William Li
In the long term, if local sales reach a certain level, say 100,000 units, local production should take place, Nio CEO William Li said.
Nio Firefly: New spy shots show more details
The Firefly brand, while focused on small cars, will be based on five-star European safety standards and will support battery swap, Nio CEO William Li said last week.
Nio Firefly: Spy shots of suspected debut model revealed for 1st time
Although the car is tightly wrapped in camouflage, it can be seen looking similar to the Zeekr X or Volkswagen's ID.3.
Nio sets up parts firm in Chuzhou, possibly for Firefly brand
Previous reports said Firefly models would be built at Nio's F4 plant in Chuzhou.
Nio to launch Firefly brand in Europe in 2025
Nio will launch the Firefly brand in Europe in 2025, Reuters quoted the EV maker's president as saying.
Nio rumored to be integrating sub-brand Alps into main brand's team
Alps is rumored to no longer be a standalone program, with the team's personnel assigned to various Nio divisions and some positions cut.
Nio says its sales model in Europe unchanged, sub-brand Firefly evaluating multiple models
Nio is committed to a direct sales network in Europe, and the Firefly project is evaluating multiple channel models in Europe, including direct and dealer models, it said.
Nio sub-brand Alps' debut model to begin pilot production in Nov, report says
Alps' first model, internally codenamed DOM, will be produced on production lines shared with Nio models, according to local media.
Nio to offer single-motor model in sub-brand codenamed Alps, report says
Alps is one of Nio's most important cards for next year, and the EV maker is equipping it with a more flexible business strategy, as well as pouring almost all of its cutting-edge technology into it, local media said.
Nio reportedly makes major progress on Firefly as sub-brand project continues to move forward
The first Firefly model has seen a design freeze in late June and is expected to enter the mold development phase in early August, allaying employee fears that the project could be scrapped, according to local media.