- Chery's Aimoga has launched online sales of its robots to ordinary consumers, with a humanoid model carrying a retail price tag of 285,800 yuan ($41,830).
- The company is actively expanding its physical offline dealer network to eventually bring embodied AI robots into ordinary households.
Aimoga Robotics, a robot brand incubated by Chery Automobile, has officially started selling its latest robot products to ordinary consumers.
Consumers can now directly purchase these robots, which are capable of autonomous task execution, through Aimoga's official flagship store on JD.com.
The humanoid robot carries a retail price tag of 285,800 yuan ($41,830), while a quadruped robot dog is priced at 15,800 yuan.
The Chinese automaker is seeking to extend its supply chain and manufacturing advantages into the growing consumer robotics sector.
In addition to online retail channels, Aimoga is also planning and advancing the rapid expansion and franchising of its offline physical sales network, according to a report by local media outlet Lanjinger on Monday.
The company is recruiting franchisees, and is not limited to traditional car dealers, the report said, citing people familiar with the matter.
It has already signed agreements with more than 300 dealers at a franchise conference for the Chinese market held earlier this year.
Aimoga plans to complete the construction of its first batch of domestic channel networks this year, building a mixed format consisting of specialty stores, 4S auto dealerships, and shopping mall experience stores, according to the report.
To lower the purchasing barrier for ordinary consumers, Aimoga has introduced flexible business models including direct sales, long-term leasing, and installment payments.
Chery established Aimoga in January 2025, marking its official entry into the humanoid robotics field.
These robots are capable of adapting to complex environments, multimodal perception, and autonomous task execution, according to the company.
This technological leap largely benefits from the technologies Chery has accumulated in smart cockpits, vehicle electronic architectures, and multi-modal interactions.
Aimoga has been viewed by Chery Group's senior management as a key third growth curve to drive future overall revenue growth.
By the end of 2025, the company had delivered 300 humanoid robots and 1,000 robot dogs across more than 30 countries and regions worldwide, Aimoga said.
Under its established three-step roadmap, Aimoga will gradually expand from initial auto sales scenarios into the retail and supermarket sectors.
The company's ultimate strategic goal targets the broad household scenario, thereby achieving the full popularization of smart service robots among ordinary consumer groups.
Besides Chery, auto giants including Changan Automobile and GAC, as well as EV startups like Xpeng, are also developing humanoid robot products.
($1 = 6.8333 yuan)
