GWM previews 21.71% net income decline in 2025

  • GWM's net income for 2025 came in at RMB 9.91 billion ($1.43 billion), representing a year-on-year decrease of 21.71%.
  • The decline was primarily due to increased expenditures from new channel development and intensified marketing efforts for new models and technologies.
A GWM model displayed at the Shanghai auto show in April 2025.
(A GWM model displayed at the Shanghai auto show in April 2025. Image credit: CnEVPost)

GWM (HKG: 2333, SHA: 601633) previewed a net income decline for 2025 amid rising expenditures.

The Chinese automaker's 2025 net income was RMB 9.91 billion ($1.43 billion), down 21.71% from RMB 12.66 billion in 2024, according to its earnings preview released on Friday.

After excluding non-recurring gains and losses, GWM's net income was RMB 6.16 billion, a 36.48% decrease from RMB 9.70 billion in 2024.

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The company's 2025 revenue came in at RMB 222.79 billion, marking a 10.19% year-on-year increase.

GWM accelerated the development of new direct-to-consumer channels in 2025, intensifying marketing efforts for new models and technologies while enhancing its brand, leading to increased investments, it said.

GWM sold 1,323,672 vehicles in 2025, a 7.33% increase from 2024, according to data compiled by CnEVPost.

GWM Annual Vehicle Sales 2021-2025
Year Sales Growth
2021 1,280,993 15.2%
2022 1,067,523 -16.7%
2023 1,230,530 15.3%
2024 1,233,292 0.2%
2025 1,323,672 7.3%
GWM annual vehicle sales
Sales YoY Growth

Overseas sales emerged as a bright spot, reaching 506,066 units in 2025 — an 11.68% year-on-year increase.

GWM's new energy vehicle (NEV) sales in 2025 totaled 403,653 units, rising 25.44% year-on-year.

Among its brands, Haval remained dominant, selling 758,554 units in 2025 — a 7.41% year-on-year increase — contributing 57.31% of GWM's total sales during the period.

Momenta will provide smart driving solutions for two new GWM models, expected to be launched early next year.
Dec 24, 2025

($1 = RMB 6.9484)

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