GWM Dec sales fall 8% despite overseas sales hitting new high

• GWM sold 124,020 vehicles in December, marking an 8.33 percent year-on-year decline -- its first drop since April 2025.
• GWM's overseas sales reached 57,418 units in December, setting a new record for the fifth consecutive month.

GWM (HKG: 2333) saw sales decline in the final month of 2025 due to weak performance from its Haval brand, despite overseas sales hitting a new high.

The automaker sold 124,020 vehicles in December, down 8.33 percent year-on-year and down 6.90 percent month-on-month, according to data released today.

This marks GWM's first year-on-year monthly sales decline since April 2025, as the overall market showed weakness toward year-end.

GWM's sales remain primarily driven by its Haval brand, which sold 66,453 units in December, accounting for 53.58 percent of the company's monthly volume.

Haval's December sales fell 20.34 percent year-on-year and were down 11.85 percent month-on-month. This marks the second consecutive month of year-on-year sales decline for the brand.

The Tank brand sold 21,129 units in December, accounting for 17.04 percent of GWM's monthly sales. This represents a 3.43 percent year-on-year decrease and a 12.45 percent drop from November.

The premium Wey brand sold 12,899 units in December, marking a 46.45 percent year-on-year increase and a 1.07 percent rise from November.

GWM's new energy vehicle (NEV) sales totaled 38,922 units in December, accounting for 31.38 percent of its monthly sales.

This NEV sales figure represents a 7.91 percent year-on-year decrease and a 2.97 percent decline from November.

GWM's overseas sales in December were 57,418 units, marking the fifth consecutive month of record highs and accounting for 46.30 percent of total sales. This represents a 39.05 percent year-on-year increase and a 0.19 percent rise from November.

In 2025, GWM sold 1,323,672 vehicles, marking a 7.33 percent year-on-year increase.

Its NEV sales for 2025 reached 403,653 units, accounting for 30.49 percent of total sales.

Overseas sales in 2025 reached 506,066 units, up 11.68 percent year-on-year, accounting for 38.23 percent of GWM's total sales last year.

The Haval brand sold 758,554 vehicles in 2025, a 7.41 percent increase year-on-year, contributing 57.31 percent of GWM's total sales during the same period.

The Tank brand sold 232,713 vehicles in 2025, a 0.74 percent year-on-year increase, contributing 17.58 percent of GWM's total sales during the same period.

The Wey brand sold 101,954 vehicles in 2025, an 86.29 percent year-on-year increase, contributing 7.70 percent of GWM's total sales during the same period.