- Firefly had previously started deliveries in Europe covering the Netherlands, Norway, Belgium, Denmark, and Greece.
- Firefly will enter the UK and Thailand markets in 2026.
Nio Inc's (NYSE: NIO) premium boutique compact car brand Firefly has commenced deliveries in Austria as it continues to expand its European operations.
Firefly announced this progress on Weibo today without providing further details.
On August 15, Firefly commenced its first European deliveries in Norway and the Netherlands.
Firefly said at the time it planned to expand into additional European countries including Belgium, Denmark, Austria, Hungary, Portugal, and Greece.
Earlier this month, Firefly announced deliveries had also begun in Belgium, Denmark, and Greece.
Nio officially launched the Firefly brand at Nio Day 2024 on December 21, 2024, positioning it to compete with Mini and Smart. The brand's namesake first model was launched in China on April 19.
Firefly commenced deliveries in China on April 29 and reached its 10,000th delivery milestone on July 26.
On November 7, Firefly said it had shipped a large batch of vehicles to Europe and revealed for the first time that its market expansion efforts would include North America.
On November 18, Firefly president Daniel Jin told Reuters in an interview that the brand would enter the UK and Thailand in 2026, intensifying its exploration of right-hand-drive markets not subject to punitive tariffs on Chinese EVs.
Firefly delivered a record 6,088 vehicles in November, marking a 2.98 percent increase from October, according to data compiled by CnEVPost.
Including Nio, Onvo, and Firefly brands, Nio Inc delivered 36,275 vehicles in November -- its second-highest monthly figure after October's 40,397 units.
Yesterday, Firefly announced the launch of its Aster 1.3.0 software system in China, enhancing capabilities in assisted driving, smart cockpit, and virtual voice assistant.
