- The AUDI E SUV Concept is the AUDI brand's second model following the AUDI E5 Sportback.
- The E5 Sportback is based on the AUDI E Concept unveiled in November 2024 and was officially launched on September 16.
AUDI the new brand jointly launched by Audi and SAIC, today debuted the AUDI E SUV Concept on the first day of the 2025 Guangzhou auto show, marking the brand's second model following the AUDI E5 Sportback.
The concept car continues the design language of the AUDI E5 Sportback, with the production version set to launch in 2026.
This timeline mirrors that of the AUDI E5 Sportback. Audi and SAIC jointly launched the AUDI brand in China on November 7, 2024, debuting its first concept car, the E concept, the same day.
One key difference between the AUDI brand and the Audi brand is that the former uses a letter logo instead of the latter's iconic four-ring emblem.
The E5 Sportback was developed from the AUDI E Concept, making its debut at the 2025 Shanghai auto show in late April before officially launching on September 16.
The AUDI E SUV Concept adopts the same front face design as the AUDI E5 Sportback, currently the brand's most distinctive feature.
The concept car features a LiDAR sensor mounted on the roof and employs digital rearview mirrors.
The AUDI E SUV Concept embodies simplicity to master complexity, outlining the dynamic posture of future luxury SUVs, AUDI said on Weibo.
Beyond the AUDI E SUV Concept, AUDI announced a new variant for the E5 Sportback at the Guangzhou auto show: the quattro performance edition, priced at RMB 279,900 ($39,370).
The E5 Sportback is a mid-size sedan with a wagon-inspired silhouette, built on the Advanced Digitized Platform developed through Audi's collaboration with SAIC.
Previously, AUDI offered four versions of the E5 Sportback starting at RMB 235,900, RMB 269,900, RMB 269,900, and RMB 319,900.
($1 = RMB 7.1093)
