The first two stores opened in Estonia and began pre-sales of four BYD NEV models.

(BYD's first dealer store in Estonia opened on December 11. Image credit: BYD)

BYD (HKG: 1211, OTCMKTS: BYDDY) has entered the Estonian passenger car market, further expanding its European footprint.

The first two BYD stores in Estonia, built by the Chinese new energy vehicle (NEV) maker in partnership with international dealership group Inchcape Motors, opened on December 11 in the capital Tallinn and the second-largest city of Tartu, according to an announcement yesterday.

The company introduced four models -- BYD Seal, Song Plus EV, Song Plus DM-i, and Dolphin -- to local consumers and started their pre-sales in Estonia on December 11.

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The Song Plus EV was rebranded in Estonia as Seal U, while the Song Plus DM-i was rebranded as Seal U DM-i. In some other overseas markets including Thailand, Philippines, Sri Lanka, and Pakistan, the Song Plus DM-i was rebranded as Sealion 6.

BYD will begin first deliveries to customers in Estonia in early 2025, according to the company.

BYD is now actively expanding its business in Europe and will continue to work with local partners, including Inchcape, to meet consumer demand for green mobility, said Michael Shu, BYD's European managing director.

BYD sold 506,804 NEVs in November, up 67.87 percent year-on-year and up 0.83 percent from October, according to data it released on December 1.

This includes 504,003 passenger NEVs and 2,801 commercial NEVs.

In November, BYD sold 30,977 NEVs in overseas markets, up 1.14 percent year-on-year, albeit 0.69 percent lower than in October.

BYD officially announced its entry into the European passenger car market at the end of September 2022, and has so far launched eight NEV models in more than 20 European countries.

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