Xiaomi CEO Lei Jun tried to peddle a concept for a unified in-vehicle eco-system in a meeting that included Nio' William Li and Onvo president Ai Tiecheng.
Xiaomi founder, chairman and CEO Lei Jun visited Nio's (NYSE: NIO) office campus in Shanghai today and checked out the L60, the first model from the latter's sub-brand Onvo.
Nio founder, chairman, and CEO William Li shared the information today on short-video platform Douyin, China's version of TikTok, with his video showing the pair filming the video next to an Onvo L60.
Lei later said on Weibo that he led his team to visit Nio's Li to thank him for his help in launching Xiaomi's first model, the SU7.
Separately, according to local automotive media outlet Auto Home, a team of executives from Xiaomi's car-making arm, Xiaomi EV, including head of vehicles Hu Zhengnan, head of product Yu Liguo, head of marketing Li Xiaoshuang, and head of supply chain Huang Zhenyu, followed Lei on his visit to Nio and checked out the L60.
Neither Li's short video nor Yiche's report mentioned anything more about Lei's visit.
According to a leaked video seen by CnEVPost, Lei tried to peddle a concept for a unified in-vehicle eco-system in a meeting that included Nio's Li and Onvo president Ai Tiecheng.
Xiaomi is one of China's largest smartphone makers, and also offers a wide range of other electronics and lifestyle appliances.
During a visit to BYD's (HKG: 1211, OTCMKTS: BYDDY) booth on the second day of the Beijing auto show on April 26, Lei met with the latter's chairman and president Wang Chuanfu and told Wang he wanted to keep the number of items in the car as small as possible and replace them with accessories that could be flexibly installed.
Wang said at the time that someone would need to take the lead on that effort, and Lei responded that he hoped Wang could be the one to do it.
He Xiaopeng, chairman and CEO of Xpeng (NYSE: XPEV), and Li Xiang, founder, chairman and CEO of Li Auto, are all interested in the idea, and he's had discussions with Nio's Li, Lei said at the time.
Lei's move was seen as his push to get products from Xiaomi's ecosystem into the interiors of other brands' cars, not just Xiaomi EV models.
Xiaomi officially launched the SU7, a Tesla (NASDAQ: TSLA) Model 3 competitor, on March 28 with a goal of delivering 100,000 units this year.
Nio officially unveiled its Onvo sub-brand on May 15 and gave the debut of the brand's first model, the L60, a Tesla Model Y competitor.
Xiaomi aims to start selling SUVs similar to the Tesla Model Y as early as 2025, Bloomberg said in a May 13 report.
Onvo will contribute positively to Nio's 'P&L' when it reaches 20,000 monthly sales, William Li says
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