Li Auto has updated the purchase entitlements offered for the Li L6, reducing them by RMB 5,000 from the initial ones.
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Li Auto (NASDAQ: LI) has updated order information for its newly-launched cheapest model, the Li L6, as it shrinks the purchase entitlements it offers for the model.
Between April 18 and May 5, cumulative orders for the Li L6 have exceeded 41,000 units, the automaker announced today on Weibo.
Li Auto launched the five-seat SUV Li L6 on April 18 as its latest extended-range electric vehicle (EREV) model, following the Li L7, Li L8 and Li L9.
The Li L6 is available in two trims, Pro and Max, with starting prices of RMB 249,800 ($34,600) and RMB 279,800, respectively. Deliveries of the model began on April 24.
The Li L6 is the Li Auto's least expensive. The company's previous lowest-priced model was the 2024 Li L7, which currently starts at RMB 301,800.
Li Auto was offering limited-time benefits totaling RMB 20,000 to customers who order the Li L6 between April 18 and May 5, including a RMB 5,000 discount, an option fund valued at RMB 10,000, and RMB 5,000 worth of 7-kW AC charging piles and installation services.
On April 21, Li Auto said the Li L6 received more than 10,000 orders in the first 72 hours after launch.
On April 30, the company said cumulative orders for the Li L6 exceeded 20,000 units, and on May 4, it said orders for the model exceeded 30,000 units.
Li Auto today updated the purchase entitlements offered for the Li L6, which has been scaled down by RMB 5,000 from the previous offer.
Customers who order the Li L6 on or before May 31 will receive RMB 15,000 worth of benefits, including a RMB 5,000 discount, RMB 5,000 worth of option funds, and RMB 5,000 worth of 7-kW AC charging piles and installation services.
Compared to the previous entitlements, the latest offer is halved on the option funds.
($1 = RMB 7.2128)
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