The car is an executive sedan with a starting price of RMB 300,000 to RMB 500,000, according to local media.

(Image credit: CnEVPost)

A new car brand jointly created by and BAIC BluePark (SHA: 600733) is expected to debut its first model at the Beijing auto show at the end of next month, and will be officially launched in June, according to local media outlet Yicai.

The car is an executive sedan with a starting price of RMB 300,000 ($41,750) to RMB 500,000, Yicai said in a report yesterday, citing a meeting minute.

The upcoming Beijing auto show, which will be held from April 25 to May 4, will mark the event's return after a four-year hiatus. The last Beijing auto show, originally planned for late April 2022, was canceled due to Covid concerns.

BAIC BluePark -- the electric vehicle (EV) arm of Beijing Automotive Group (BAIC Group) -- said last month that it was working with Huawei on a new brand called Xiangjie (享界).

Xiangjie is the pinyin for the brand's Chinese name, with other words likely to be used for its English name. The Chinese name of the Aito brand that Huawei built with Seres Group is Wenjie (问界).

BAIC BluePark said in February that Xiangjie's first product would be a smart sedan for the premium market.

The company plans to set up a distribution and service network in Asia and Europe in 2024 to bring the premium sedan to overseas markets, BAIC BluePark said last month.

The partnership has a planned annual production capacity of 300,000 units, and the first model is expected to sell more than 10,000 units a month, Yicai reported yesterday.

Huawei has three ways of working with car companies, with the model of launching a new brand to being the one it is most involved in, which is known as Zhixuan.

In Huawei's least involved model, the tech giant only provides components and the HarmonyOS system. In the middle of the spectrum is the model that offers "Huawei Inside" solutions.

In April 2021, BAIC BluePark's Arcfox brand launched the Arcfox α-S model, which offered "Huawei Inside" versions, marking the first time that Huawei's technology had appeared in a production model.

In April 2023, Richard Yu, Huawei's managing director and chairman of the intelligent vehicle solutions business unit, said that Huawei's partnership with BAIC would be upgraded from "Huawei Inside" to Zhixuan.

The first model jointly built by Huawei and BAIC will be officially launched in the first half of 2024, local media outlet Cailian said on December 29 last year, citing a source close to BAIC BluePark.

($1 = RMB 7.186)

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