management previously said that the G6 will be officially launched and delivered by the end of the second quarter, with a price range of RMB 200,000 - 300,000.

XPeng (NYSE: XPEV) has seen the first production vehicle of the G6 roll off the assembly line, as the new SUV gets closer to its official launch.

The development was revealed in a leaked image on Chinese social media of XPeng production line employees celebrating the moment, and XPeng has not released any official content about it.

On March 17, XPeng management said during the company's fourth-quarter earnings call that the G6 will be officially launched and delivered by the end of the second quarter, with a price range of 200,000 yuan ($28,450) to 300,000 yuan.

XPeng's monthly sales target for the G6 is two to three times that of the P7, the company's chairman and CEO He Xiaopeng said in the call.

XPeng gave several previews of the model in early April and unveiled the SUV's exterior ahead of its official debut.

On April 16, the electric vehicle (EV) maker unveiled a new architecture, called SEPA (Smart Electric Platform Architecture) 2.0, at a technology conference in Shanghai, saying the G6 would be the first model built on it.

XPeng officially unveiled the G6 on the first day of the Shanghai auto show on April 18, saying that the G6 is the ultimate form of car before full autonomous driving is achieved.

The model is based on the 800 V high-voltage platform and can get a 300-kilometer range in as little as 10 minutes on a charge, XPeng said at the time. The company's other 800 V-based model is the flagship G9 SUV.

XPeng did not release specific specs or pricing information for the G6, which they expect to know at a future official launch event.

The company appears to be ramping up production preparations for the G6 so that it can deliver it quickly after its official launch, as its local counterparts have proven that strategy to be effective in China's competitive EV market.

XPeng sees the Model Y as the G6's main competitor. The vehicle is positioned as an all-electric midsize SUV with a length, width and height of 4,753 mm, 1,920 mm and 1,650 mm, respectively, and a wheelbase of 2,890 mm, a regulatory filing in March showed.

For comparison, the Tesla Model Y has a length, width and height of 4,750 mm, 1,921 mm, 1,624 mm and a wheelbase of 2,890 mm.

G6 will need to be successful for XPeng to be truly relevant again in the marketplace, Deutsche Bank analyst Edison Yu's team said in a research note sent to investors on May 17.

XPeng will report its unaudited first-quarter financial results on Wednesday, May 24, before the US markets open, when its earnings call is expected to provide more information on the model.

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XPeng Q1 earnings preview: Counting down to G6