Denza's new SUV model N7, which is being pre-sold, is expected to receive more than 6,000 new orders this month and is on track to reach 30,000 orders before its official launch, the brand's chief said.
Denza, a joint venture between BYD (OTCMKTS: BYDDY) and Mercedes-Benz, has become one of the most talked-about EV brands in China, after BYD took a majority stake last year.
Denza has a chance to see monthly sales of more than 20,000 units this year, Zhao Changjiang, general manager of the company's sales division, said on Weibo late last night.
Denza's first model after the rebranding, the Denza D9 MPV, could see additional orders of 13,000 to 15,000 units this month, according to Zhao.
Denza's new SUV, the N7, which is on pre-sale, is expected to receive more than 6,000 new orders this month and is expected to reach 30,000 orders before its official launch, Zhao said
About 20 percent of the customers who pre-ordered the Denza N7 are D9 owners, he said.
The Denza N7 is a car that is two generations ahead of the industry and will start to show its true capabilities, Zhao said, adding that Denza will hold road shows about the model in Beijing starting May 12.
Denza will also be announcing the interior of the N8 in the near future, and people who like to go off-road as well as those who want to balance family can keep an eye on it, he said.
Denza was established in February 2011 as a joint venture between BYD and Daimler, each of whom held a 50 percent stake at the time. Last year, BYD's stake in Denza was increased to 90 percent.
Denza's only model currently on sale, the D9, went on sale on August 23, 2022, with deliveries starting on October 26.
The N7 is the second model after its rebranding, for which Denza already started warming up two months ago.
The Denza N7 has inspired a high level of enthusiasm, and with the announcement of Denza's partnership with French high-end audio brand Devialet on March 22, the number of daily customer inquiries has been particularly high, Zhao said on Weibo on March 26.
There are many customers who want to get the Denza N7 launched as soon as possible, and according to the inquiry volume data, the model is expected to get 30,000 orders before its launch in the middle of the year, Zhao said at the time.
Earlier in February, Zhao said the Denza N7 would be launched in the first half of this year.
Denza opened reservations for the N7 on the first day of the Shanghai auto show on April 18, but notably, its pricing information was not released.
On April 25, Denza announced that the Denza N7 has received 10,569 pre-orders, just 7 days after pre-orders open.
Denza sold 10,526 vehicles in April, the second consecutive month in which it exceeded 10,000 units, according to figures it announced earlier this month.