Honda is ramping up its marketing efforts as the e:NS1 is about to open for pre-orders.
(Image credit: Dongfeng Honda)
Honda's first all-electric vehicle model in China, the e:NS1, will be available for pre-order on March 18 at 00:00, the Japanese automaker's joint venture in China, Dongfeng Honda said today.
Honda held a launch event for the company's electrification efforts in China last October 13, officially unveiling its pure electric vehicle brand e:N, where the "e" stands for Energize and Electric and the "N" refers to New and Next.
Two production models under the brand - Dongfeng Honda's e:NS1 and GAC Honda's e:NP1 - made their debut at the time, and they will be available in spring 2022.
Honda also unveiled three concepts at the time - the e:N Coupe concept, the e:N SUV concept, and the e:N GT concept - whose production versions will be available within five years.
Based on the e:N Architecture, the e:N lineup will offer pure electric vehicles built mainly by the Chinese team and for Chinese consumers, the company previously said.
With the e:NS1 about to open for pre-sale, Honda is ramping up its marketing efforts.
Those who interact on Dongfeng Honda's WeChat mini program between March 16 and March 22 will have a chance to win free Apple Airpods 2 wireless headphones, according to the company.
From March 18 to March 27, Honda will showcase the e:NS1 in Wuhan and Guangzhou.
Previous information shows that the e:NS1 has a length, width and height of 4,390 mm, 1,790, mm 1,560 mm, respectively, and a wheelbase of 2,610 mm.
It will likely be equipped with a ternary lithium battery with a capacity of 68.8kWh and a maximum range of more than 500km, according to previous reports in local media.
Honda is also expanding its production capacity in China as it makes bigger push in the EV market.
GAC Honda's new energy vehicle (NEV) capacity expansion project started in October 2021 and will be completed in 2024, according to information released by Guangzhou Public Resources Trading Center in August last year.
The project, with a total investment of about RMB 2.989 billion ($460 million), will be able to produce 120,000 NEVs per year after completion, according to the information.
In early January this year, Dongfeng Honda signed an investment agreement with Wuhan Economic Development Zone to build a new electric vehicle plant in Wuhan.
The plant will cover an area of 630,000 square meters and is scheduled to go into operation in 2024, with an initial base annual capacity of 120,000 vehicles.
Honda makes big push for electrification in China, unveils five EV models
