NIO president says low adoption of Tesla's FSD means much investment is wasted
Autopilot requires a subscription system rather than a one-time buyout, otherwise, users will be hindered by the high price, Qin said.
Despite the development of intelligence, steel, aluminum and battery costs dictate that cars will not be priced too low, Qin said.
With intelligence becoming the deciding factor in the industry, NIO has innovated its business model by introducing two subscription services, battery and NAD (NIO Autonomous Driving).
Qin believes that battery subscription is a must for NIO, not an option, otherwise, it may be difficult to survive in the future.
He predicts that cars with L3 and L4 autonomous driving are unlikely to be truly on the road in a year or two, and the high hardware and software costs of these features mean that only a subscription system is feasible.
The self-driving features demonstrated by Huawei require a minimum hardware cost of RMB 10,000-30,000 ($1,538-4,615), a figure that could drop in the future, according to Qin.
A software team of several thousand people plus the cost of data storage and computation dictate that the price of self-driving features is geometrically higher compared to ADAS (Advanced Driver Assistance System).
A subscription system requires charging based on usage and preparing prerequisites before opening up, according to Qin.
Car companies need to refine FOTA (Firmware Over-The-Air) before pushing out advanced autonomous driving to ensure the business model works properly.
Autonomous driving is not just an added feature to the car, but a much larger industry than the car industry, Qin said, adding that car companies need insight into the entire business model, finance and some prerequisites.