BYD adjusts its automotive business structure to build new premium brand

Chinese automaker BYD has recently restructured its automotive business to build a premium brand, involving a number of executive appointments.

Chinese media reported the news on Wednesday, which was later confirmed by the company.

Those reports said BYD's restructuring plan includes the establishment of the Dynasty Network Sales Division, the eNetwork Sales Division, the Brand and PR Division, and the After-Sales Service Division, all of them headed by veterans who have worked at BYD for at least 17 years

Zhao Changjiang, former general manager of BYD Auto Sales, will be transferred to the premium brand and be in charge of the preparatory work. He joined BYD in 2009 and served as General Manager of BYD Auto Sales in 2017.

Nbd.com.cn quoted BYD as saying the above report is true. A person familiar with the matter said that the news of the organizational restructuring of BYD's automotive business is expected to be announced in the next two days.