Black Myth: Wukong

BYD partners with 'Black Myth: Wukong' producer in increased marketing efforts

BYD has entered into a global strategic partnership with Game Science to become the exclusive automotive brand partner of the hit Chinese video game Black Myth: Wukong.

Nio emerges as surprise winner as Chinese video game 'Black Myth: Wukong' becomes global hit

As Black Myth: Wukong becomes a global hit, images of a character resembling Nio's CEO have been widely circulated, giving Nio unexpected exposure.