Automakers' share in China NEV market in Jan: BYD leads with 15.8%, Tesla again falls out of top 10

  • BYD narrowly retained its position as China's largest NEV maker by retail sales, though its lead over Geely was only 0.3 percentage points.
  • Tesla's January retail sales in China were the lowest since November 2022, partly due to a significant surge in exports from its Shanghai factory.
Top automakers with highest passenger NEV retail sales in China in Jan 2026
0 25K 50K 75K 100K
BYD
Geely
HIMA
Seres
Xiaomi EV
Changan
Li Auto
Nio
Dongfeng
GAC Aion
Top automakers with highest passenger NEV retail sales in China in Jan 2026
Ranking Automaker NEV Sales Market Share
1 BYD 94,176 15.8%
2 Geely 92,135 15.5%
3 HIMA 57,915 9.7%
4 Seres 40,016 6.7%
5 Xiaomi EV 39,002 6.5%
6 Changan 31,122 5.2%
7 Li Auto 27,668 4.6%
8 Nio 27,061 4.5%
9 Dongfeng 22,035 3.7%
10 GAC Aion 21,297 3.6%

BYD (HKG: 1211, OTCMKTS: BYDDY) retained its position as China's largest new energy vehicle (NEV) maker in January, while Tesla (NASDAQ: TSLA) once again fell out of the top 10 in retail sales.

BYD sold 94,176 passenger NEVs in China in January, down 53.0% year-on-year, according to rankings released Saturday by the China Passenger Car Association (CPCA).

The company maintained its top position with a 15.8% NEV market share in January, down from 25.4% in December 2025.

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Tesla did not appear in the top 10 NEV retail sales ranking. In October 2025, it fell out of China's NEV retail top 10 for the first time in three years.

Subsequently, in November and December, the company re-entered the top 10 with market shares of 5.5% and 7.0%, respectively.

Tesla's January retail sales in China came in at 18,485 units, the lowest since November 2022, marking a 45.15% year-on-year decline, according to data released earlier this month by the CPCA.

This partly resulted from Tesla's Shanghai plant exporting 50,644 vehicles in January — the second-highest on record, trailing only October 2022's 54,504 units.

Geely Auto (HKG: 0175, OTCMKTS: GELYF) recorded NEV retail sales of 92,135 units in January, down 21.6% year-on-year.

Geely ranked second in the NEV market with a 15.5% market share, narrowing the gap with BYD to just 0.3 percentage points.

Huawei's HIMA (Harmony Intelligent Mobility Alliance) business recorded NEV retail sales of 57,915 units in January, a 65.5% year-on-year increase, securing third place with a 9.7% NEV market share.

In China, NEVs include plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell vehicles.

BYD, Geely, and brands under the HIMA umbrella produce both BEVs and PHEVs, while Tesla only manufactures BEVs.

Xiaomi EV ranked fifth in the NEV top 10 list with retail sales of 39,002 units and a 6.5% market share.

Li Auto (NASDAQ: LI, HKG: 2015) ranked seventh with 27,668 retail sales and a 4.6% share.

Nio Inc (NYSE: NIO, HKG: 9866) ranked eighth with 27,061 retail sales and a 4.5% share.

In the overall passenger vehicle market including traditional internal combustion engine vehicles, Geely ranked first in retail sales in January with a 13.6% market share.

FAW-Volkswagen ranked second with sales of 132,300 units and an 8.6% market share.

BYD ranked third with a 6.1% market share.

Top automakers with highest passenger car retail sales in China in Jan 2026
0 60K 120K 180K 240K
Geely
FAW-Volkswagen
BYD
SAIC-Volkswagen
Changan
Chery
FAW Toyota
GAC Toyota
HIMA
BMW Brilliance
Top automakers with highest passenger car retail sales in China in Jan 2026
Ranking Automaker Sales Market Share
1 Geely 209,661 13.6%
2 FAW-Volkswagen 132,300 8.6%
3 BYD 94,176 6.1%
4 SAIC-Volkswagen 89,600 5.8%
5 Changan 81,074 5.2%
6 Chery 78,079 5.1%
7 FAW Toyota 64,929 4.2%
8 GAC Toyota 63,648 4.1%
9 HIMA 57,915 3.7%
10 BMW Brilliance 50,504 3.3%
Both BYD and Tesla saw year-on-year declines in their 2025 retail sales in China.
Jan 12, 2026
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