- The target represents a 64% increase from BYD's 2025 sales of 6,107 passenger vehicles in South Korea.
- BYD plans to add three new models to its South Korean product lineup in 2026.
BYD (HKG: 1211, OTCMKTS: BYDDY) plans to sell more than 10,000 vehicles in South Korea this year, a 64% increase from its 2025 sales volume.
The Korea Times reported the target on Tuesday, citing BYD Korea, the company's South Korean subsidiary. In its first year entering the South Korean market in 2025, the company sold a total of 6,107 passenger vehicles, BYD Korea said.
"While 2025 was a honeymoon period during which BYD worked closely with its dealer partners to lay the groundwork, this year will mark the first year of its full-fledged leap in Korea's passenger car market," BYD Korea said in a press release.
BYD formally entered the South Korean passenger car market on January 16, 2025, with its first available model being the Atto 3, a compact SUV (sport utility vehicle) corresponding to China's Yuan Plus.
The Chinese new energy vehicle (NEV) giant subsequently launched the Seal midsize sedan and the Sealion 7 midsize SUV in South Korea. The Sealion 7 is known as the Sealion 07 in China.
BYD plans to add three new models to its South Korean lineup in 2026: a rear-wheel-drive version of the Seal, a Dolphin compact hatchback, and a DM-i model featuring BYD's plug-in hybrid (PHEV) technology, according to The Korea Times.
To boost sales, BYD aims to expand its retail network to 35 showrooms and 26 after-sales service centers by the end of December, the report said.
South Korea has a robust automotive industry, with local Hyundai Motor Group ranking among the world's largest automakers. Additionally, companies including General Motors and Renault maintain significant local presence.
BYD aims to achieve 1.3 million overseas sales in 2026, the company said earlier this month.
This represents about 24% growth, considering BYD exported 1,046,083 NEVs from China in 2025.
