- Porsche aims to cut its dealership network in China from 114 outlets to 80 in 2026.
- Porsche is currently evaluating multiple Chinese smart driving solution providers and conducting relevant research.
Porsche, the luxury brand under Volkswagen Group, plans to further reduce its dealership count in China this year amid years of declining sales.
Porsche aims to reduce its dealer network in China by 30% to 80 outlets in 2026, local media outlet Yicai reported on Monday, citing Porsche China CEO Alexander Pollich.
The report noted that Porsche's dealer count in China had already been reduced from 150 to 114 in 2025.
Pollich said that Porsche is currently in a recalibration phase, aiming to regain the Chinese market through measures like optimizing its dealer network and launching exclusive models, with success measured not solely by sales volume.
Pollich added that Porsche's cost-cutting measures will continue, with savings directed toward market investments and future R&D, particularly focusing on its Shanghai R&D center.
He also mentioned that Porsche currently has no plans for localized production in China.
Separately, according to a report by another local media outlet Cailian, Pollich said that Porsche is currently evaluating multiple Chinese smart driving solution providers and conducting relevant research.
Data released earlier this month by Porsche showed it delivered 41,938 vehicles in China in 2025, a 26.28% decline from 56,887 units in 2024.
This marks the fourth consecutive year of declining deliveries in China, though the rate of decline was slightly lower than the 28.25% drop in 2024.
| Year | Deliveries | Growth |
|---|---|---|
| 2014 | 46,931 | - |
| 2015 | 58,009 | 23.6% |
| 2016 | 65,246 | 12.5% |
| 2017 | 71,508 | 9.6% |
| 2018 | 80,108 | 12.0% |
| 2019 | 86,752 | 8.3% |
| 2020 | 88,968 | 2.6% |
| 2021 | 95,671 | 7.5% |
| 2022 | 93,286 | -2.5% |
| 2023 | 79,283 | -15.0% |
| 2024 | 56,887 | -28.3% |
| 2025 | 41,938 | -26.3% |
"Key reasons for the decline remain challenging market conditions, especially in the luxury segment, as well as intense competition in the Chinese market, particularly for fully electric models," the company said.
Porsche continues to focus on value-oriented sales in China, it said.
Weakness in the Chinese economy and aggressive moves by domestic brands in the premium market have presented challenges for Porsche in the world's largest automotive market.
