- Porsche delivered 41,938 vehicles in China in 2025, marking a 26.28% decrease compared to 2024.
- Porsche cited challenging market conditions and intense competition in the Chinese market.
Porsche, the luxury brand under Volkswagen Group, delivered 41,938 vehicles in China in 2025, down 26.28% from 56,887 in 2024, according to data released on Friday.
This marks the fourth consecutive year of decline in Porsche's China deliveries, though the drop was slightly less severe than the 28.25% decline in 2024.
Weakness in the Chinese economy and aggressive moves by domestic brands in the premium segment have challenged Porsche in the world's largest auto market.
| Year | Deliveries | Growth |
|---|---|---|
| 2014 | 6,427 | - |
| 2015 | 3,707 | - |
| 2016 | 65,246 | - |
| 2017 | 71,508 | 9.6% |
| 2018 | 80,108 | 12.0% |
| 2019 | 86,752 | 8.3% |
| 2020 | 88,968 | 2.6% |
| 2021 | 95,671 | 7.5% |
| 2022 | 93,286 | -2.5% |
| 2023 | 79,283 | -15.0% |
| 2024 | 56,887 | -28.3% |
| 2025 | 41,938 | -26.3% |
"Key reasons for the decline remain challenging market conditions, especially in the luxury segment, as well as intense competition in the Chinese market, particularly for fully electric models," the company said in a release.
Porsche continues to focus on value-oriented sales in China, it said.
Porsche entered the Chinese market in 2001 and subsequently witnessed sustained sales growth.
By 2015, China had become Porsche's largest single market globally. Sales in China peaked at 95,671 units in 2021.
Porsche's sales have been significantly impacted by the rapid electrification of China's auto market and the influx of domestic luxury models.
Amid declining sales, Porsche announced plans early in 2025 to reduce its sales network in China, aiming to scale back to about 100 locations by 2027.
In China's EV sector, Porsche is scaling back its efforts. A month ago, it announced its self-built charging network in China will gradually cease operations starting March 1, 2026, affecting about 200 charging stations.
Meanwhile, Porsche's situation in Germany remains challenging. In 2025, it delivered 29,968 vehicles in its home market, marking a 16% year-on-year decline.
This resulted in a 10% decline in its global deliveries last year, marking the steepest drop since the 2009 global financial crisis impacted the market.
