- Jetour hosted its inaugural global fan festival at Liwa, the Middle East's premier winter desert automotive event, as its business expands across 100 countries and regions.
- Jetour has sold over 2.1 million vehicles globally and launched the G700 hybrid SUV in the UAE last month.
Jetour, a young and fast-growing sport utility vehicle (SUV) maker, hosted its inaugural global fan gathering at one of the world's most prestigious automotive events as it advances its ambitious international market expansion.
The brand hosted the event on December 20 at the Abu Dhabi Liwa International Festival -- the Middle East's premier winter desert automotive gathering -- where user clubs from over 30 countries gathered.
Jetour brought international media and users together to Liwa -- an automotive cultural festival attracting over 600,000 visitors annually.
The brand showcased its lineup including the G700 hybrid SUV and featured a dedicated customization culture zone displaying official modifications like the G700 and T-series.
Liwa, renowned for its iconic dunes and located about 3-4 hours' drive from Abu Dhabi, is a mecca for off-road enthusiasts. As Liwa's chief partner, Jetour leveraged this platform as part of its efforts to establish itself as an international automotive brand in the off-road sector.
Renowned American racer Robby Gordon shared off-road expertise and techniques with international media.
Jetour has transitioned from brand exposure to lifestyle integration, marking a new phase in its globalization journey -- driven by "Travel + Lifestyle," it said.
In today's fiercely competitive global market, exceptional products alone are insufficient for sustained success, Jetour said.
To transcend cultural barriers, a brand must build an ecosystem centered on user needs, it said.
Looking ahead, Jetour will deepen its product- and lifestyle-centric strategy while replicating and adapting this model globally, the brand said.
"The goal is to deliver not only quality vehicles, but also an aspirational way to travel," Jetour said.
Jetour, a relatively young brand founded in 2018, has emerged as one of most internationalized brands.
As of November, Jetour has sold over 2.1 million vehicles globally within 88 months since inception. The T2 series alone sold 414,000 units in 26 months, becoming a bestseller in multiple markets.
Today, Jetour operates across 100 countries and regions, with over 2,000 sales and service networks serving both left-hand drive and right-hand drive markets.
Last month, Jetour held the global launch event for the G700 in Dubai. The hybrid SUV boasts about 900 horsepower and can accelerate from 0 to 100 km/h in 4.6 seconds.
The G700 starts at AED 179,000 ($48,740) to AED 240,000 in the UAE, with pricing varying by trim level.
The model will also be launched in Saudi Arabia in about one month, with a starting price ranging from SAR 179,990 ($48,000) to SAR 229,990.
"This is a very competitive pricing, and I believe it will help the G700 achieve tremendous success here," Wael Ali, Editor-in-Chief of Saudi Arabia-based Arabic automotive website ChineseCars.Me, told CnEVPost.
($1 = AED 3.67, $1 = SAR 3.75)
