- Yijing's inaugural model will be an SUV offering both BEV and EREV options, slated for the third quarter of 2026.
- The debut of Yijing's first model will occur at the Beijing auto show in April 2026.
Dongfeng Motor's (HKG: 0489, OTCMKTS: DNFGF) new automotive brand Yijing jointly built with Huawei will launch its first model in the third quarter of next year, local media outlet Lanjinger reported yesterday.
Yijing's inaugural model will be an SUV (sport utility vehicle) offering both battery electric vehicle (BEV) and extended-range electric vehicle (EREV) variants, the report said.
The Yijing brand held its inaugural dealer conference last month in Dongguan, Guangdong, adopting a channel model similar to Qijing, a GAC Group (HKG: 2238) brand built and Huawei, the report noted.
The Yijing brand will feature user centers and stores within large shopping malls, with user centers also serving as delivery hubs, the report said.
Dongfeng announced at Huawei's Qiankun Ecosystem Conference on November 20 that the new automotive brand jointly developed with Huawei was named Yijing, with its first model set to debut at the Beijing auto show in April 2026.
The brand will launch one new model each year, said Wang Junjun, general manager of Dongfeng eπ Automobile Technology.
Yijing was previously referred to as the "DH Project." In January this year, Dongfeng and Huawei formally launched the project by signing a strategic cooperation agreement for intelligent vehicles in Shenzhen.
In September, their joint laboratory was inaugurated, focusing on technologies including in-vehicle software and AI applications.
On October 25, Huawei and Dongfeng's DH project team held a meeting in Wuhan --Dongfeng's headquarters city -- to integrate Huawei's latest technologies into the project's products, according to an October 26 statement.
Qijing, a new brand jointly developed by GAC Group and Huawei, also announced at the Huawei event on November 20 that its first model will debut at the Beijing auto show in April 2026.
The Qijing brand was officially launched on September 19, targeting the premium EV market.
Yijing and Qijing represent a new pattern of collaboration between Huawei and domestic automakers, following the launch of five new brands under the HIMA (Harmony Intelligent Mobility Alliance) initiative.
