- The Onvo L90 Black Knight Edition will debut at the Onvo booth on Friday with well-known Hong Kong actor Louis Koo.
- This is a smart marketing move by Onvo, helping raise brand awareness.
Onvo, a sub-brand of Nio Inc (NYSE: NIO), announced two days ago that it would unveil a special edition of the L90 at the 2025 Guangzhou auto show starting Friday, without providing further details. The answer is now revealed.
Onvo will showcase the L90 Black Knight Edition at the 23rd Guangzhou International Automobile Exhibition, or Auto Guangzhou 2025. The model will appear alongside well-known Hong Kong actor Louis Koo at the Onvo booth.
Koo gained widespread fame in the Chinese mainland for starring in the Condor Heroes 95.
This represents a clever marketing move by Onvo, one that's difficult to convey in English.
Simply put, the last character of Koo's Chinese name (古天乐) is the same as the first character of Onvo's Chinese name (乐道). Combined, they mean "Louis Koo is here."
A similar marketing tactic was employed by the Nio main brand at Nio Day 2025 in late September, when Hong Kong singer Karen Mok attended the event.
The final character of Mok's Chinese name (莫文蔚) matches the first character of Nio's Chinese name (蔚来), combining to form "Karen Mok is here."
While these pairings hold little meaning in English, they are highly memorable within the Chinese context, effectively raising awareness of both Nio and Onvo brands.
Onvo has not disclosed further details about the L90 Black Knight Edition, with its pricing expected to be revealed at the Guangzhou auto show starting tomorrow.
The 2025 Guangzhou auto show runs from November 21-30, with November 21 designated as Media Day, accessible only to media and invited guests. The general public may visit from November 22-30.
Onvo's booth is located in Hall 17.2 of Zone D, opposite Xiaomi EV. The hall also hosts booths for Xpeng (NYSE: XPEV), Luxeed, Avatr, and Changan Mazda.
The Nio main brand and Firefly brand share a booth in Hall 20.2 of Zone D, opposite SAIC Audi. The hall also hosts booths for Zeekr (NYSE: ZK), Lynk & Co, and Rox Motor.
